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  1. Ratings Analysis (Häftad)

    av

    James G. Webster, Patricia F. Phalen, Lawrence W. Lichty

    ISBN: 9780415526524 - UTGIVEN: 2013-11

    This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratin[...]

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    från 479.00 kr